FraternityBase

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Connecting Brands with College Users at Scale

The college growth platform for brands. Use our database and marketplace for simple, steady campus growth — or hand it to our agency for full-service execution.

350+
Universities
4,000+
Greek Chapters
300,000+
Target Users
About Us

The NIL Marketplace for Fraternities

Powered by a proprietary college database, FraternityBase drives user growth for brands through fraternity marketing.

Behind the platform, the FraternityBase + Hedge team works hands-on to connect brands and organizations — driving activations, ambassador programs, and user growth at scale.

Your Audience

Who You Get Access To

College audiences are hard to reach through traditional channels. We deliver them to your brand through managed partnerships.

🏢

Greek Chapters

Organized groups of 50–200+ members at every major university. Partner with chapters for event sponsorships, group activations, and built-in distribution to hundreds of students at once.

🎓

Campus Ambassadors

Vetted students who promote your brand peer-to-peer. They drive sign-ups, create content, and host events — the highest-trust marketing channel on any college campus.

🎓

Alumni Network

Greek life doesn’t end at graduation. Alumni stay connected to their chapters and each other — giving your brand extended reach into young professionals, loyal donors, and lifelong brand advocates.

18–24
Core Age Range
72%
Active on Social Media Daily
3.2x
Higher Brand Trust via Peers
$385B
College Student Spending Power
Example Partners

What a Fraternity Partner Looks Like

Each chapter is a built-in distribution network. Here are real examples from our network.

Crypto.com — Campus Growth Campaign

Multi-Campus Partnership Program Flywheel Growth
65
Users in Opening Weekend
130+
Active Users (Flywheel)
2x
Growth Multiplier

The Story:

Crypto.com launched with FraternityBase to acquire college users through Greek chapter partnerships. In the opening weekend, we coordinated campus activations across multiple chapters, resulting in 65 sign-ups and $200+ in referral volume.

Product Feedback Loop: Members loved the referral rewards structure. They immediately started sharing with other chapters, creating organic word-of-mouth. This peer-to-peer sharing turned a single weekend activation into sustained growth.

The Flywheel: Within weeks, the campaign had 130+ active users across chapters. The network effect of peer-sharing, combined with the referral incentives, created a self-sustaining growth engineβ€”demonstrating how one weekend can spark months of ongoing user acquisition.

Zeta Beta Tau — Penn State

@zbt_pennstate
140
Spring Members
2,500
Instagram Followers
5
State Reach
Pennsylvania New Jersey New York Connecticut Maryland
Brands They've Worked With
Bankroll Splash Sports College Casino Tour
Brands Already on the Platform
ClutchPacks Splash Sports Bankroll OwnersBox HotTakes Kalshi
Client Success Story

What Growth Looks Like

A real campaign. Real numbers. Here’s what happens when a brand plugs into the FraternityBase network.

Case Study
College Casino Tour

College Casino Tour partnered with FraternityBase to run casino-night activations across Greek chapters nationwide. We sourced the chapters, coordinated the events, and managed payouts.

70+
Fraternity Partnerships
~30
New Users per Partnership
$90K
Direct Payment Volume
2,100+*
Direct New Users Driven

*Direct users only. Does not include second-degree viral/referral sign-ups from the K-factor loop.

High post-event referrals Strong user retention Repeat event requests
College Casino Tour
Brand Spotlight
OG

OG partnered with FraternityBase to drive focused campus growth through chapter activations and ambassador support.

50
Direct Users
150
Indirect Users
50
App Store 5-Star Reviews
2
Ambassadors Activated
Targeted campus rollout Strong social proof Ambassador-led lift
Brand Focus
OG

Fraternity Activations Start a Flywheel

One event at one chapter doesn't stay at one chapter. Peer-to-peer sharing turns a single activation into organic, compounding growth across an entire campus and beyond.

Peer-to-Peer
Flywheel
🎯
Brand Activation
🎉
Chapter Event
📱
Members Share App
👥
Friends Sign Up
🚀
Word Spreads to Other Chapters
🎯

One Activation, Many Chapters

Run a casino night, sponsor a mixer, or host a brand pop-up at one house. Members from neighboring chapters attend, see the brand, and want the same event at their house.

📱

Organic App Sharing

Members who love the experience share the app with friends, roommates, and other Greek orgs. Each sign-up becomes a new distribution point — no ad spend required.

👥

Campus-Wide Network Effects

Greek life is tightly connected. One fraternity's event reaches sororities, club sports, and the broader student body. Your brand presence compounds across the social graph.

🚀

Multi-Campus Expansion

National organizations talk. A successful activation at one school triggers inbound interest from the same fraternity's chapters at other universities. One event can unlock dozens.


Pricing

Partnership Tiers

Access the network on your own, or let us run everything for you. Either way, you’re tapped into a channel nobody else has.

Starter
$499/mo
You handle outreach & partnerships
  • Full chapter database access
  • List opportunities on the marketplace
  • We help facilitate up to 5 partnerships/mo
  • — Fraternity partnerships
  • — Ambassador hires
  • Ambassador network access
  • Direct messaging with chapters
  • 20% revenue share on partnerships
Get Started
Full Service
Custom
Custom
We handle outreach, relationships & content
  • Everything in Growth
  • We manage ongoing chapter relationships
  • 12% revenue share on partnerships
  • Unlimited UGC production
  • Short-form & long-form video
  • Photography & lifestyle content
  • Branded ambassador content kits
  • Creative strategy & direction
  • Ad-ready assets for paid channels
  • Full buyout usage rights
Get Started
Annual billing available (15% discount).

UGC Content Production

BETA — COMING Q3 2026

Our newest offering under the agency model. We tap the same college network in the database to produce ad-ready content — no creator sourcing on your end. UGC production is included in the Custom tier. Growth clients can add content packages a la carte.

Content Formats

🎥

Short-Form Video

15–60s TikTok, Reels, Shorts. Product reviews, day-in-the-life, testimonials.

🎬

Long-Form Video

60–90s product demos, tutorials, unboxings, and event coverage.

📷

Photography

Lifestyle and product photos for social, web, and ad creative.

🎦

Raw Footage

Unedited clips for your team to cut, remix, and repurpose internally.

💬

Hook Variations

Multiple intros and CTAs per video for A/B testing ad performance.

🎉

Event Content

On-the-ground coverage of formals, philanthropy events, tailgates, and socials.

Ready to Grow on Campus?

Start with Starter, scale with Growth, or go full-service with Custom. Either way, you’re tapped into a channel nobody else has.

Partner With Us